| No. | Risk factor variables | The name of common factors |
| F1 | X14, X15, X16, X17 | Risk of organizational strategic |
| F2 | X21, X22, X23, X24 | Risk of IT system infrastructure |
| F3 | X18, X19, X20 | Human resource risk |
| F4 | X5, X6, X7 | Risk of logistics distribution |
| F5 | X1, X2, X11, X12, X13 | Product risk |
| F6 | X8, X9, X10 | Marketing service risk |
| F7 | X25, X26 | Risk of data operation |
| F8 | X3, X4 | Risk of cooperate with online and offline |